In the Dallas/ Fort Worth area, we are in a strong real estate market which is a win-win for everyone involved. During markets like this, we see a lot of For Sale By Owner homes listed and sold. (By the way, did you know that homes that are sold “by owner” sell for 16% less than those sold be a Realtor, according to the National Association of Realtors most recent numbers? It only costs 6% to hire an expert like myself so you’d be putting 10% more in your back pocket and then not having to worry about anything yourself.) The interesting part of this is that once homes are listed by their owners, they usually figure out that it’s not as easy as thought it would be and often times people don’t show for appointments, they don’t share feedback and their house doesn’t sell. They start to wonder if they should hire a Realtor. This was the case with a client of mine recently. She called and said, “I’ve sold all 4 of the homes we’ve ever lived in myself and so I thought this one would be no different but it has been. Our house is listed in the MLS through a discount brokerage and it hasn’t sold. I know that it costs 6% to hire an agent but I am at a loss for what they actually do. What do you do?” That is a fair question and one that I welcome.
Just as if you were to ask a salon what they charge for a haircut, you could compare that cost to other salons around town. But is it always about what the cost is or does what you’re getting for the cost matter? This is something that I think is very important because people are often willing to pay more for a higher quality, more experienced delivery of service like, at a high-end salon rather than going to a Great Clips or something like that. You could compare cost of the haircut but ultimately the results would be different because there is more to the service of the hair cut from salon to salon.
Likewise, in real estate, my answer to this question will not necessarily mirror the answer you would get from other agents. Typically, discount brokerages charge you less because they do less. The old adage that you get what you pay for certainly rings true in real estate, in my opinion. I do charge 6% and don’t discount my commission because I don’t sacrifice the service or marketing features that gets my clients top dollar for their homes. Ultimately I believe that hiring me is an investment and what you put in, I intend to magnify and return back to you in terms of your experience and bottom line. With that being said, here are some of the things we do that set us apart from others. Of course because of proprietary reasons, I can’t disclose all that we do or the strategies that we use but I would be more than happy to discuss those with you at the opportunity to earn your business.